Technology Platform

Proprietary tools built exclusively for IVF clinic operations and patient management

Why We Built Our Own Platform

Generic CRMs don't understand IVF workflows. We built specialized tools that speak the language of fertility clinics.

IVF-Specific

Built around treatment cycles, protocols, and patient journeys unique to fertility care

All-in-One

CRM, lead automation, analytics, and patient communication in one integrated system

Continuously Evolving

Regular updates based on real clinic feedback and emerging needs in the IVF space

Core Modules

IVF-Specific CRM

Complete patient lifecycle management tailored for fertility treatments

•Patient profile with complete medical history
•Treatment cycle tracking (Stimulation, OPU, ET)
•Protocol management & medication tracking
•Appointment scheduling & reminders
•Document management (reports, consent forms)
•Payment tracking & invoicing
•Multi-location patient data sync

Lead Automation Engine

Intelligent lead capture, distribution, and follow-up automation

•Multi-channel lead capture (Website, Meta, Google, Calls)
•Instant lead distribution to tele-callers
•Automated follow-up task creation
•Lead scoring & prioritization
•WhatsApp automation for nurturing
•Call recording & quality monitoring
•Missed lead alerts & escalation

Analytics Dashboard

Real-time insights for doctors, managers, and leadership

•Marketing ROI by channel
•Lead source performance analysis
•Conversion funnel metrics
•Revenue forecasting
•Tele-caller performance scorecards
•Patient journey analytics
•Benchmarking against industry standards

Patient Communication Hub

Omnichannel communication platform for patient engagement

•WhatsApp integration (Business API)
•Automated appointment reminders
•Treatment milestone notifications
•Educational content delivery
•Two-way messaging support
•Email campaign management
•SMS notifications

Tele-Caller Workspace

Optimized interface for counselors and patient coordinators

•Call scripts & objection handling guides
•Lead queue management
•One-click calling (VoIP integration)
•Call disposition tracking
•Task management & reminders
•Performance metrics dashboard
•Team collaboration tools

Security & Compliance

Enterprise-grade security for sensitive medical data

•End-to-end data encryption
•Role-based access control
•Audit trails & activity logs
•Regular automated backups
•HIPAA-compliant infrastructure
•Data privacy compliance (DPDP Act)
•Secure cloud hosting

Integration Ecosystem

Our platform seamlessly connects with your existing tools and workflows

EMR Systems

Integrate with existing Electronic Medical Records

Payment Gateways

Razorpay, PayU, Paytm, Instamojo

Communication

WhatsApp Business API, Twilio, SendGrid

Marketing Platforms

Google Ads, Meta Ads, Analytics

Video Conferencing

Zoom, Google Meet for tele-consultations

Accounting Software

Tally, Zoho Books, QuickBooks

Lab Systems

Lab management system integrations

Storage

Cloud storage for reports & documents

AI & Future Roadmap

We're investing in AI to make IVF clinics smarter and more efficient

AI-Powered Lead Scoring

Machine learning models to predict lead quality and conversion probability

In Development

Intelligent Call Analysis

AI transcription and sentiment analysis of patient calls for quality improvement

Planned Q2 2026

Predictive Analytics

Forecasting patient volume, revenue, and resource requirements

Planned Q3 2026

Chatbot for Patient FAQs

AI chatbot to handle common patient queries 24/7

Planned Q4 2026

Mobile Applications

Doctor App

  • • View real-time lead & appointment data
  • • Access patient medical records
  • • Approve marketing campaigns
  • • Monitor clinic performance metrics
  • • Communicate with team

Patient App

  • • Book & manage appointments
  • • View treatment plans & protocols
  • • Access reports & documents
  • • Make online payments
  • • Educational resources

See Our Platform in Action

Schedule a demo to experience how our technology can transform your clinic operations

Request a Demo